Please ensure Javascript is enabled for purposes of website accessibility


727.310.3070 3001 US Hwy 19
Holiday, FL, 34691



About Sun Toyota In Holiday, FL


Our state-of-the-art dealership is located right on U.S. Highway 19 in Holiday, Florida, just south of New Port Richey. With over 2,000 new vehicles in stock, odds are we'll have that perfect new car or pre-owned vehicle you're looking for!


What's New At The New Sun Toyota?


As new owners, we're changing up some things and adding new benefits for you, our customers, including:

  • $1,000 Advantage Club Card with Any Test Drive
  • $5,000 Advantage Club Preferred Card with Any New or Used Car Purchase
  • A Real Nationwide Lifetime Warranty on Over 2,000 New and Pre-Owned Vehicles – And It Doesn't Cost You a Dime!
  • A Finance Team Dedicated to Helping You Qualify for Credit, No Matter Your Credit History
  • Our New, Updated Website Makes Scheduling Service or Searching for a Vehicle Quick and Easy


Home Of The Sun Toyota Advantage


Sun Toyota customers enjoy enhanced benefits and loyalty programs, such as the Sun Toyota Advantage Club. That means $1,000 Price Protection, a 3-day exchange policy, complimentary car washes with service, and more!


Service And Amenities That Set Us Apart


Service department efficiency and affordability allow our guests to easily blend auto maintenance into their busy schedules. As a member of the Sun Toyota Advantage Club, you qualify for 10% off service labor and genuine Toyota accessories.


Our in-house café is here to add to customer comfort and convenience. Relax, enjoy gourmet meals and snacks. Settle in with current newspapers, magazines, Wi-Fi, and a big-screen TV.


Proud To Be Part Of The Morgan Auto Group


The Morgan Auto Group started with Larry C. Morgan and his son Brett. Together they had a vision of building a successful business in the automotive industry. With their dedication to quality vehicles and excellent customer service, they have built one of the most successful dealership groups around; and that's something that Sun Toyota is proud to be a part of.


Sun Toyota continues to deliver on the Morgan Auto Group mission every day.


With the addition of Sun Toyota, Morgan Auto Group now consists of 23 dealerships in Florida and Missouri:

Morgan Auto Group dealerships

Sun Toyota Can Meet All Your Automotive Needs Including:

  • New Vehicles
  • Pre-Owned Vehicles
  • Car Loans and Financing
  • Certified Service Department
  • Full Selection of Toyota Parts and Accessories

As always, Sun Toyota offers competitive pricing in all departments.



We're Pet Friendly!



The Sun Toyota Team Is Ready To Earn Your Business


If you have any questions or just want more information, call us at 727.478.0070 or browse this website to search our new and used car inventories, get pre-approved for financing, make appointments and learn about our specials and sales promotions!

Sun Toyota is your premium Toyota dealership in Tampa!


Sun Toyota


3001 US Hwy 19

Holiday, FL 34691



Friday8:30 AM - 9 PM
Saturday8:30 AM - 9 PM
Sunday10 AM - 6 PM
Monday8:30 AM - 9 PM
Tuesday8:30 AM - 9 PM
Wednesday8:30 AM - 9 PM
Thursday8:30 AM - 9 PM


Friday7 AM - 7 PM
Saturday7 AM - 5 PM
Sunday7 AM - 3 PM
Monday7 AM - 7 PM
Tuesday7 AM - 7 PM
Wednesday7 AM - 7 PM
Thursday7 AM - 7 PM


Friday7 AM - 7 PM
Saturday7 AM - 5 PM
Sunday7 AM - 3 PM
Monday7 AM - 7 PM
Tuesday7 AM - 7 PM
Wednesday7 AM - 7 PM
Thursday7 AM - 7 PM


Friday8 AM - 6 PM
Saturday8 AM - 2 PM
Monday8 AM - 6 PM
Tuesday8 AM - 6 PM
Wednesday8 AM - 6 PM
Thursday8 AM - 6 PM